IMPORTANT FACTS ABOUT HOLIDAY SALES
- 7 hours of downtime was the average for retailers in 2008 holiday season.
- 100 ms of latency costs Amazon 1% in sales.
- 22 hours of downtime cost Ebay as much as $5 million in June 2003.
- 2 second delay causes buyers to get frustrated
- 40% of top sites do not meet the 2-second standard.
- 75% of retailers correlate poor site performance with lost revenue
- 50%+ of retailers correlate poor site performance with lost traffic,
- 85% of consumers plan to shop online, and 69% plan to buy online.
The cost of one hour of downtime for shops:
